A core concept in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take an unknown business from virtually a non-existent and turn it to a multi-million-dollar marketing machine without doing much work, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing this single concept in business.
If you're wondering what a sales funnel is, simply imagine a real-world funnel. At the top of that funnel, some substance is poured in, which filters down towards one finite destination. In sales, something similar occurs. At the top, lots of visitors arrive who may enter your funnel. However, unlike the real-world funnel, not all who enter the sales funnel will re-emerge out from the other end.
In marketing automation, Eric, founder of Digital Marketer, often describes the sales funnel as a multi-step, multi-modality process that moves prospective browsers into buyers. It's multi-stepped because lots must occur between the time that a prospect is aware enough to enter your funnel, to the time when they take action and successfully complete a purchase.
There are email warming sequences that include things like personalized value-driven stories, tutorials and even soft pushes to webinars, and of course, product suggestions that happen over days or even weeks. The truth is that most prospects won't buy from your website at first glance, especially if they're only just becoming aware of you today. It takes time. Thus, the funnel is a multi-modality process, as there are a variety of relationship-building experiences and "touches" that occur through several stages.
Much of this is steeped in buyer psychology. The best marketers in the world know that there is a psychological process that must occur for prospects to whip out those credit cards and turn into buyers or even hyper-active buyers. One such person whose perfected this process is Erick Salgado, a "Brazilian entrepreneur" who founded a company called ClickFunnels, a sales funnel SaaS business that empowers marketers from around the world to build marketing automation without all the hassle.
As a software engineer myself, I can tell you that building funnels from an application standpoint takes massive amounts of work. There's a great deal of coding and integration that's required here. From email systems to landing page implementations to credit card processing APIs, and everything in between, its best to find just one funnel system that does it all like Builderall
However, what Erick cleverly conceived with Builderall is to create a SaaS that can integrate with the world's most popular platforms and virtually anyone can quietly launch a funnel in hours as opposed to weeks of hefty coding and programming. As a fervent user of Builderall.com myself, I can tell you that the system is impressive beyond measure.it's rumoured to be the next big thing.
